OUR STORY

Founded by Ademola D Dada, from Lagos, Nigeria, to the heart of London. Ademola knows too well the difficulties and adversities life may throw at us. 

But with re-education and determination, he has overcome obstacles victoriously. 

 

With a natural passion for philosophy, poetry, and vocabulary, Ademola has drawn his inspiration from London's diverse culture and identity. His brand, Volition, arose from a love of knowledge and self-development. It represents a sense of empowerment, the power to achieve our goals through self-will and determination.

 

 

We are on a mission to encourage personal growth and independence through sportswear and accessories for the everyday.

 

Our brand is constantly developing to reflect the style and needs of our customers. 

 

We believe clothing can be fashionable, practical and philosophical.

 

So, join us on our mission as we pursue our dreams - knowing that with a sense of Volition, we can achieve our ambitions one step at a time.